Attribution is an important metric to track in your influencer marketing campaigns. Here is a great example of where attribution could help determine which influencers are driving the most conversions:
Force Factor teamed up with MOGL to launch a student athlete marketing campaign. Following their very successful microinfluencer campaigns, student athletes post themselves with Force Factor products.
The problem is that there is no way to attribute an in-store sale to an influencer. Force Factor products are sold in more than 20 brick and mortar stores and brick and mortar sales of supplements beats ecommerce sales. So if the influencer drives someone to purchase in a store, MOGL and Force Factor really have no idea that it happened. So they get no data and don't know which influencers are driving the most sales.
The solution is to use one of our digital coupon links. Each influencer would have their own link, which drives a customer to a landing page where they see a discount offer. To get the offer, they enter either their email address or phone number. They purchase the product in-store and upload their receipt to the special link we send them. We reimburse them via PayPal or Venmo.
Now Force Factor knows:
- Who bought the product
- What influencer drove the sale
- How much they paid for the item
- What store they bought it in
- When they bought it
- The customer email address or phone number so they can retarget them
So, if you are a brand or a marketing agency helping a brand drive sales through an influencer campaign, please contact us so we can help you uncover attribution for your in-store sales.