Here is how a typical influencer campaign to drive brick & mortar sales works:

  1. You identify some influencers that speak to you and your brand
  2. You contact them and negotiate a price for them to do x number of posts
  3. They do the posts
  4. You have no clue if they drove any sales in-store. You have no clue which ones are effective. You have no clue if the money you paid drove any conversions.

There is a better way. You can give each influencer one of our unique digital coupon links. Not only does this help drive an in-store conversion but now you know:

  1. Which influencer drove each sale (through the coupon redemptions)
  2. The opted-in email address of the consumer
  3. What store the purchase was made in
  4. How much the consumer paid for the item
  5. What else was in their shopping cart at check-out (Ultra-Premium plan only. Delivered as a .csv currently)

This data is reported in your Groflo dashboard. So now in a few days, you know which one of your influencers are driving the most sales. This is completely independent of your retailers, because shopper redemptions are done via uploading their receipt to our web site (no app needed).

Now comes the fun part!

You can contact the influencers that are effective at driving conversions and put them on a per-sale commission (you decide how much) instead of paying them for each post. For every sale they drive, we automatically pay them their commission via Paypal or Venmo.

Now your influencer campaign is data-driven, and performance-based. Contact Rich if you would like to know more. rich@groflo.io