Every influencer marketing agency we have talked to only handles online sales. Granted, this is a huge industry (a little over $1trillion), it doesn't compare the brick and mortar sales in 2023 which were $6.2trillion.
So influencer marketing agencies and influences are leaving a lot of money on the table by only addressing 20% of the market. Why is this?
Because until now, there was no way to attribute an in-store sale back to an influencer. Even the large data companies like Nielson have no clue who drove your in-store sale.
Enter Grofo's digital coupon platform. We provide influencers a unique link that takes a customer to a coupon landing page where they enter their contact information and receive a link to upload their receipt to receive the coupon value reimbursement. Once they purchase in-store and upload their receipt, we reimburse them via PayPal or Venmo. We also send the influencer their commission.
So now instead of an in-store sale giving the brand no data they get:
- First-party, opted-in contact data on their customers
- Who bought what product
- What influencer (or ad) drove the sale and any commission payout
- Where they bought it
- How much they paid for it
- What else was in their shopping cart when they checked out
For the influencer, now they have:
- Proof that they are worth the money they are charging
- Data on the in-store sales that they drove
- Instant commission payments for their efforts
If you are an influencer, or work with influencers, it's time you start addressing the largest part of the retail market. Let us help.