In-store sampling events are a great way to build awareness for your new product and drive sales. Or are they? Let’s look at the economics:

Say your sampling partner gives out 20 samples per hour, with an average conversion rate of 50%. You are paying them $30/hour for the event, plus the cost of the sample. You actually don’t even know how many people buy the product at the register, and you certainly are not making any money on the same day sales. Now, you can only hope that the person comes back next week and purchases your product. 

This is the problem with in-store sampling events. It’s all “delicious, thanks!” with no data, no retargeting, and no immediate call to action.

Here is how Groflo has fixed some of the problems with in-store sampling events: We create a physical coupon for you with a QR code that drives the sampler to your landing page (that we create for you). On the landing page, they see a discount offer for a purchase at the store you are in. To get the offer emailed or texted to them, they enter their details. Once they do this, they receive the coupon digitally. They go to the cash register, purchase the item and upload their receipt on your landing page. We send them the reimbursement via PayPal or Venmo. All sign-ups and reimbursements are reported to you on your dashboard.

Why is this better? Here is why:

1. After the sample, the digital coupon provides an incentive to make an immediate purchase
2. When the sampler signs up for the offer, you now have their email address and phone number for which they have opted in to let you communicate with them
3. You know how many people made the purchase
4. Next week, you can send another coupon to drive a repeat purchase
5. You can send discount codes for your online store if you have one

Contact us to modernize your next sampling event, and go beyond delicious, thanks!